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This web site emu-shop.com.au had the following in the web site, "Emu Oil Creams, Moisturisers and Balms." We noticed that the webpage stated " Shampoo, Soap and Body Wash." It also said " Emu Oil Packs and Bundles. Eczema, Psoriasis and Skin Conditions. Hair Loss and Hair Care. What is it and how does it work? What to look for when buying. Emu Oil Creams, Moisturisers and Balms. Shampoo, Soap and Body Wash. Emu Oil Packs and Bundles. Eczema, Psoriasis and Skin Conditions. Hair Loss and Hair Care." The header had Pure Emu Oil as the highest ranking optimized keyword. It is followed by Emu Oil Australia, Buy Pure Emu Oil, and Arthritis which isn't as ranked as highly as Pure Emu Oil. The next words emu-shop.com.au used was Eczema. Psoriasis was included but could not be seen by search crawlers.